Shaped out of an intimate understanding that the language of music and creativity is one that’s fluid and incessantly evolving, Sélf Records grounds itself on its earnest intent to be a space that celebrates differences, empowers collaboration and enlivens the spirit of storytelling.

Through its embodiment of community and connection, the record label aims to create an honest and representative space that seeks to nurture the artistic process and authenticity of musical talents through a personalised approach.